What is Facebook relevant score ?

It's a rating on a scale of one to 10 that provides an estimate of how relevant your ad is to its target audience.

How is it calculated ?

  • Positive feedback

    The more video views, conversions, likes, shares, etc. Facebook expects your ad to get, the higher its score will be.

  • Negative feedback

    The more times Facebook expects people to hide or report your ad, the lower its score will be.

  • Benchmark

    Your score is compared to scores of other ads shown to your audience.

Why it impacts your cost to reach people

Put simply, the higher an ad's relevance score is, the less it will cost to be delivered on Facebook.

This is because Facebook's ad delivery system is designed to show the right content to the right people, and a high relevance score is seen by the system as a positive signal.

Of course, bid matters too. But, overall, having strong relevance scores will help you see more efficient delivery through Facebook's ad system.

WISEMETRICS OPTIMIZES YOUR FACEBOOK
ADVERTISING SPEND WITH NO EFFORT… AND NO RISK

Using predictive technology, Wisemetrics increases your ad relevance to
your target audience, thus reducing the cost to reach them.

How Wisemetrics works?

  • CREATE YOUR FACEBOOK
    AD CAMPAIGN AS USUAL

    Create your ad campaign with the tool you want : Facebook native tools (Ad manager, Power Editor) or any third-party tool (Kenshoo, Marin, Nanigans…).

  • WISEMETRICS AUTOMATICALLY
    TESTS HUNDREDS OF AD CREATIVES

    Based on your campaign’s targeting and objectives, Wisemetrics will run predictive multivariate testings for your ad creatives, even suggesting new ad creatives you’ve not thought about.

  • WISEMETRICS FINDS THE MOST
    IMPACTFUL AD CREATIVES

    Unlike traditional A/B testing, Wisemetrics finds “winning” creatives for each potential target audience and takes into account that the most persuasive creative might change over time.

It just works!

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